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Prom and Bridal Jewelry
Prom and Bridal Jewelry
Spring: the Season of Elegance
If there is one thing that is certain in the unpredictable fashion industry, it is that every spring bridal and prom jewelry are going to be in huge demand. For many retailers this is a major pick up after the post- Christmas lull. Now is the time to start positioning for this annual boom. First, we'll cover prom. Rhinestones are the clear winner in prom jewelry. Simple designs with clear rhinestones in silver tone settings are the number one choice. But prom dresses have color, so close behind is rhinestone with color stone highlights. Simplicity of design is best. Save the lavish for pageant and balls. Crystal jewelry also offers the color advantage so don't ignore this option. New this season is crystals mixed with dyed freshwater pearls. This look is elegant with perceived value, but it carries a higher price tag. Since prom girls are usually on a budget, concentrate on rhinestone with simple elegance that retails under $20.00. Add some color to the mix for a nice selection and word-of-mouth will bring you brisk business in this lucrative market.
The good news is the jewelry you stock for prom is also excellent for bridal -- clear or iridescent rhinestone for the bride and colored rhinestone to match bridesmaid dresses. Add some pearl sets and your bridal jewelry selection is complete. Rhinestone or pearl bracelets provide a nice add-on sale and bracelets are popular as bridesmaids' gifts. Offering evening bags, formal gloves, and tiaras with the jewelry can make you the accessory source and build the sale. Display bridal accessories together in one location of your store to make a statement. The wedding day is very special and brides want everything just right. Fulfilling the dream can be very difficult because many localities are woefully lacking in selections of evening bags, gloves, and tiaras. Offer adequate selection and wedding accessories will be the key to growing your bridal jewelry sales. Author: Mike Gietl :: Hits: 4 :: Added: Tue Apr 17 2007 ::
