Prioritize Your Online Business!
I am an expert in teaching families how to succeed online. Because of my knowledge, I am often asked, "What can I sell on the Internet? What types of businesses have been successful in e-commerce?" I've given this a lot of thought, and now I have the answer.
If you are also asking, "What type of businesses have been successful in e-commerce?" I challenge you to change your thinking. Right now, you're asking the wrong question. Products come, and products go; fashions change with each new season. Clients, however, can be very loyal. Once you find your niche, take a few simple steps to make them feel valued. This will help insulate your business from changing trends.
That is why your top priority as an online business owner (after you determine what your niche is) is to collect the emails of your visitors. This can be done with a simple email capture form available with any autoresponder service. Then you can use that autoresponder service to send sequential messages to the people on your email list.
Let's use an example. Bob joins your e-mail list using a simple capture form on your webpage. The next day, he gets an e-mail thanking him for visiting your site. One week later, Bob receives an e-mail to tell him about your great new sale. After that, Bob receives weekly e-mails telling him what you are selling and how it can help him. Your auto responders do all the work for you, so you can relax.
Sally will not receive the same message 17 that Bob is receiving because she needs to receive messages 1 through 16 first! The messages that Bob is receiving since he joined a month before will not make sense to her. That is why you need to send sequential emails through an autoresponder.
Think about that! How many of your products require more than one email to answer all the objections your customers have? Or how many of your products require some basic knowledge before your customers realize they can't live without it? Nothing is better than sequential emails for getting the job done.
Sequential e-mails ensure that all your clients get the same information, no matter when they join your e-mail list. Your clients will never again miss a valuable promotion, and you will increase your clientele.
I cannot stress enough how important this is. Put an e-mail capture form on your most popular page; usually, this will be your home page. Offer something valuable to your customers in exchange for their e-mail addresses (as an example, I offer mini-courses for marketing online). You don't need anything expensive. Create an article, a report, even a mini-course - anything that will help your client, and convince them to provide you with an e-mail address.
Take time to build your list carefully, and you will build a valuable client base which will ensure the lasting success of your online business. Whatever you do, don't neglect this important step. Protect yourself from changing fads and fashions, and you will build a productive online business. Auto responders make it easy, so go to it! Author: Steve Beck :: Hits: 0 :: Added: Thu Jan 03 2008 ::
